Art Director

For LA-based art director, Jonathan, 38, finding balance means winding through his city's terrain via motorcycle.

Motorcyclist and climber Jonathan says that it was his own research into the science of NAD+ that ultimately convinced him to give Basis a try. “I’ve been taking it for just over a year and my experience so far has been a positive one,” he said.


The first thing I do in the morning is put on the news and make myself a pour-over cup of coffee. I know that’s not necessarily a health routine, but it’s certainly how I start my day. I sip my coffee on the front porch and collect my thoughts, even if it’s for two minutes.

Paying attention to getting a little bit older made me start to realize that I needed to watch my diet more — not to lose weight — but to maintain good fuel and recognize that my body is operating at a different level than it did when I was 24. I try to do everything in moderation and eat lots of fruits, vegetables, and high-quality foods. We have access to great farmer’s markets here and I try to take advantage of that.

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Because of where we live, it was important to find exercises that you can take outdoors and make an activity versus just a traditional workout. For instance, my girlfriend and I go on hikes and runs together. I recently started rock climbing at a gym nearby. I’m working up to taking it outdoors. I also ride a motorcycle, which you might not necessarily consider a workout, but it requires balance, strength, and hyper-focused meditation as you’re racing around on small roads and canyons. It becomes an athletic event.

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Moving to Los Angeles from New York culminated a holistic restructuring of how I was living, how I was working out, and what I was doing with my free time. I decided to try to take advantage of all that the city had to offer, for instance, going outside more, doing more yoga, and in general being better to myself. Moving to California sparked that for me.

More stories on why our customers take Basis


Explore Wendy's Story

Meet Wendy, the Entrepreneur

Wendy’s introduction to science-driven wellness started at an early age: She grew up vegetarian and her parents regularly hosted intermittent fasting retreats. “You could say they were way ahead of their time,” she said.

Explore Sarah’s Story

Sarah, the Doctor

For Sarah, a former ballet dancer and long-time Ashtanga yogi, movement is her mode of expression. “To weave and create a movement practice that’s going to help me stay mobile and strong — that’s going to hopefully prolong my vitality and allow me to continue being the person I love now.”

*The stories featured here are from real people who take Basis that have not been compensated in any way.


Discover Basis

Introducing Basis

Basis is clinically validated to increase cellular NAD+ levels, which decline with age. NAD+ is found in every cell you have and is essential to cellular metabolism, the chemistry that keeps you up and running.