Celebrate DNA Day:

Up to $80 Off Basis

Get the best deal of the year on Basis — and kickstart your body’s natural DNA defense, “longevity genes,” and cellular energy.

Why We’re Celebrating DNA Day

April 25 is National DNA Day, exactly 66 years since Watson, Crick, and their colleagues discovered DNA’s double-helix structure and 16 years since scientists completed the Human Genome Project.

The day celebrates a revolution in science: understanding the very code that makes us who we are. The same DNA is inside every one of your trillions of cells, where it carries the instructions to make the person you see in the mirror — the color of your eyes, your height, even character traits like self control.

Why does it matter for you now? Because you need healthy DNA for long-term health.

Dna Repair

Basis Helps Protect Your DNA, Every Day

DNA damage is one of the important things that contributes to aging.

But despite its enormous importance to our bodies, DNA is fragile. Many factors, including everyday “wear and tear,” damage our DNA on a daily basis. Our body’s DNA maintenance and repair mechanisms shield DNA from damage when it’s most vulnerable, and repair naturally occurring breaks in DNA strands when they happen.

Basis helps out in a big way: It includes two ingredients, nicotinamide riboside and pterostilbene, that are part of keeping these DNA repair and maintenance mechanisms running strong. This DNA Day, we’re offering our best ever deal on Basis, so you can celebrate your DNA — and your health — every day.

Choose Your National DNA Day Plan

Don't miss your chance to take advantage of our DNA Day offer. Now through 4/29, choose a 6-month or 1-year plan and get up to two months free when you use code DNADay at checkout.

$80 off

with a 1-year subscription

Regularly $480

Today $400

Buy Now

$45 off

with a 6-month subscription

Regularly $270

Today $225

Buy Now

The Science Behind Basis & Healthy DNA

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