The Good Housekeeping Institute Partners With Elysium Health™ To Launch ‘GH Wellness Lab’ At Hearst Tower

The Newest Lab Within the Good Housekeeping Institute Will Test and Identify Products that Prioritize Safety and Efficacy to Advance the Health and Wellness Industry

New York, NY (January 24, 2019) Good Housekeeping, the leading lifestyle media brand, today announced the launch of the Good Housekeeping Institute Wellness Lab, a new state-of-the-art facility in partnership with Elysium Health, Inc.

Located within the Hearst tower, the GH Wellness Lab will aim to help consumers separate facts from fads through rigorous testing of health and wellness innovations, products, and fitness programs in today’s $4.2 trillion wellness industry.

In the lab, Good Housekeeping Institute experts and engineers will examine products such as sleep trackers, supplements, fitness streaming services, at-home medical devices and diagnostic tests, sneakers and more, informing the content of Good Housekeeping and sister brand Prevention both in-print and online. The lab will also function as an event space showcasing the latest wellness technologies within a relaxing and health-focused environment, complete with its own meditation room.

The GH Wellness Lab was unveiled at an exclusive event on January 23, 2019, hosted by editor-in-chief Jane Francisco and Elysium Health co-founders Eric Marcotulli, Dan Alminana, and Dr. Leonard Guarente. Elysium Health, the maker of Basis—a clinically evaluated supplement designed to support cellular health—received the first-ever Good Housekeeping Institute Innovation Emblem in 2018.

At the event, Elysium Health previewed two breakthrough aging diagnostics—a biological age test and NAD+ test—which gave attendees the opportunity to gain a deeper understanding of Elysium Health’s clinical research and how the company’s products are changing the way people support their long-term health. Both tests are currently only available to clinical researchers and clinicians. 

“With thousands of wellness products on the market and a new fad launching daily, GH Wellness Lab cuts through the clutter to identify the innovations and services that can help make our readers lives better, healthier, and safer,” says Good Housekeeping editor-in-chief Jane Francisco. “As part of the GH Institute, our Wellness Lab will be a trusted source on how to achieve health and happiness from the inside out — and given Elysium Health’s commitment to rigorous scientific research and quality product, we could not have asked for a better founding partner.”

“More than ever, consumers crave a trusted resource they can turn to for reliable advice and science-backed product recommendations – especially in the rapidly expanding self-care category,” echoes Good Housekeeping Institute Director Laurie Jennings. “Opening the GH Wellness Lab is just one way the Good Housekeeping Institute is expanding to guide readers in making the best choices possible for themselves and their families.”

“Thanks to advancements in aging research, the idea of human aging is no longer just about wrinkles and skin cream or science fiction but about slowing fundamental processes of aging, which is the focus of our research at Elysium Health,” says Elysium Health CEO Eric Marcotulli. “The increased potential for products that can truly support lifelong health, however, does not mean that every product purported to benefit health and wellness has undergone what Elysium Health believes is the necessary testing to demonstrate safety and efficacy. For over a century, Good Housekeeping has provided its readers with product recommendations that they can trust, which is why we are excited to partner with them to set the standard for how health and wellness products should be evaluated.”

For more information on the GH Wellness Lab and the Good Housekeeping Institute Innovation Emblem, pick up the February 2019 issue of Good Housekeeping, on newsstands now or visit

About Good Housekeeping

Celebrating 133 years, Good Housekeeping ( is a leading lifestyle media brand inspiring a monthly audience of 30+ million readers to discover genius innovations, delicious ideas, style-savvy trends, compelling news and best-in-class products for their homes, families and themselves. The Good Housekeeping Institute’s state-of-the-art labs combined with Good Housekeeping’s seasoned editorial talent is unparalleled. Staffed by top engineers, scientists and technology experts, the GH Institute tests and evaluates thousands of products each year for the magazine, website and for the Good Housekeeping Seal and the Green Good Housekeeping Seal, which are among the most recognized and trusted consumer icons in the world today.

Good Housekeeping, which also has five international editions, is published by Hearst Magazines, a unit of Hearst, and the world’s largest publisher of magazine media across all platforms, with print and digital assets reaching a combined audience of 146 million readers and site visitors each month, including over 73 percent of all women and more than three-quarters of millennial women in the country. The company publishes more than 300 editions and 240 websites around the world, with 27 titles in the U.S. 

About Elysium Health

Elysium Health’s mission is to solve the biggest challenges in health with science, to help people live healthier, longer. Working directly with the world’s leading scientists and clinicians, Elysium Health is dedicated to translating advances in aging research and technology into effective, clinically validated products that help people manage their health in an actionable way. Learn more at

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Press contacts:

Good Housekeeping

Carrie Carlson/212-649-2617 Lauren Doyle/212-649-2669

[email protected] [email protected]

Elysium Health

Whitney Christopher/646-586-5390

[email protected]