Science Behind Basis

8 Reasons Why NAD+ Should Be On Your Radar

If you zoom in on your body’s most fundamental activity, you’d see cells and molecules hard at work. You might be surprised to learn that some of the most vital players at work are ones you’ve never heard of.

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NAD+, which stands for nicotinamide adenine dinucleotide, is a critical coenzyme in the body that’s involved in hundreds of cellular processes.But NAD+ levels decline with age.

You get NAD+ from what what you eat, like milk and yeast and green vegetables. You can also get NAD+ from supplementation like Basis, which is made with two ingredients: a form of Vitamin B3 called nicotinamide riboside, or NR for short, and pterostilbene, a compound that also works within your cells.

Think you should know more about NAD+? We think so, too. Scientists are studying the long list of NAD+ benefits for a reason.


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Here’s what you need to know about NAD+:

  • NAD+ Is the Key to Cellular Energy

    Do you think of energy drinks or coffee when you think of energy? Well, you should actually be thinking of ATP, the human body’s chemical source of energy. ATP stands for adenosine triphosphate, and it’s what creates energy in your body. NAD+ plays a main role in creating ATP.

  • NAD+ Declines with Age

    The body needs NAD+ but it doesn’t have an endless supply of it. Two human studies mirrored what we’d already known happens in animals. In 2012, researchers discovered the decline of NAD+ levels in human skin, and then in 2015, the decline of NAD+ levels in the human brain. These findings were critical.

  • But You Can Get More NAD+

    You can boost declining levels of NAD+ using what’s known as NAD+ precursors, which are molecules that start as one thing and change, chemically, to become NAD+ through various natural processes in the body. One of the main ingredients in Basis, nicotinamide riboside, is a very efficient NAD+ precursor. Basis can actually boost your NAD+ levels. Elysium Health’s double-blind, randomized, placebo-controlled clinical trail showed that Basis can increase NAD+ levels by an average of 40 percent.

  • TIME Magazine Profiled NAD+ In 2018
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  • NAD+ Has Had the Attention of Nobel Laureates
    NAD+ was first recognized on a Nobel Prize level in 1929 when two scientists won the Nobel Prize in Chemistry. One of the chemists identified the structure of NAD+, referencing it in his acceptance speech as “the biologically most important activators within the plant and animal world.” Other Nobel Laureates have also studied NAD+, going on to win the prize for their work.
  • NAD+ Unlocks the “Guardians of the Genome”
    NAD+ activates sirtuins, the guardians of the genome.” Sirtuins are a family of proteins that regulate cellular health, directing your cells to make sure they’re protected and functioning properly. Sirtuins require NAD+ to do this.
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  • People Are Raving About NAD+
    Customers that take Basis and boost their NAD+ levels consider it essential to their lifestyle. Read customer reviews.
  • NAD+ Is Part of the Reason Your Flour Is Fortified
    Both US and international governments require fortification of certain flours and rices. It’s fortified with niacin, which is an NAD+ precursor. Precursors are what can be converted into NAD+. This dates back to the early 1900s, when a fatal disease called pellagra was plaguing the American south. It was eventually mitigated by doctors who identified nutritional deficiencies, specifically diets lacking niacin, were to blame.
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Read More

What is NAD+ and Why Is it Important for Aging and Health?

You can’t live without the coenzyme NAD+, nicotinamide adenine dinucleotide. Here’s why it’s so important, how it was discovered, and how you can get more of it.


Discover Basis

Introducing Basis

Basis is clinically proven to increase cellular NAD+ levels, which decline with age. NAD+ is found in every cell you have and is essential to cellular metabolism, the chemistry that keeps you up and running.