Basis is Next-Gen Health Now

With the unprecedented advancement of science and technology, we believe there should be a new way, in addition to diet and exercise, for people to support their health.

That’s what Basis is: One product to support the long-term health of your cells.

Cells are the smallest unit of life — and the average human body has trillions of them. In each cell are components called organelles, including familiar names like the mitochondria and the nucleus, which communicate with each other to carry out all of the processes in our body.

This communication consists of physical, chemical, and nutritional processes by which cells convert food to energy, light to imagery, and stimulus to sensation. Research has demonstrated that healthy cellular communication relies on the coenzyme NAD+ and a class of proteins called sirtuins. NAD+ declines in organisms as they age, including in humans, and sirtuins depend on NAD+ to function.

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Proteins that act as vital regulators in the cell, turning our genes on and off to control our body’s response to nutrition levels and stress. Sirtuins require NAD+ to function.

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Nicotinamide adenine dinucleotide, or NAD+, is a coenzyme found in all living cells. It plays an essential role in hundreds of metabolic processes in the cell. NAD+ powers sirtuins.

Why NAD+ and Sirtuins Are Important

NAD+ and sirtuins are essential to cellular health. Since sirtuins are dependent on NAD+, their functions often overlap.

Basis Increases NAD+ Levels With Two Compounds

Basis contains two unique compounds found in nature: nicotinamide riboside (NR), a precursor to NAD+, and pterostilbene, a polyphenol. Both have been validated in numerous scientific studies over the past two decades.

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Nicotinamide Riboside

Clinical research demonstrates that nicotinamide riboside (NR), which is found in trace amounts in milk, is a highly efficient precursor to NAD+. In fact, Basis has been clinically proven to increase NAD+ levels by an average of 40%.

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Pterostilbene is a powerful polyphenol created by plants to protect against internal and external stress. It is available in the human diet only in trace amounts, in certain types of berries. Pterostilbene is more bioavailable than other plant-derived compounds in the same family, meaning that it’s more readily absorbed by the body, and lab studies have shown that it may improve metabolic health, in particular by activating sirtuins.