8 Reasons Why NAD+ Should Be On Your Radar

NAD+ Is the Key to Cellular Energy

Do you think of energy drinks or coffee when you think of energy? Well, you should actually be thinking of ATP, the human cells' chemical source of energy. ATP stands for adenosine triphosphate, and it’s what creates energy in your cells. NAD+ plays a main role in creating ATP.

NAD+ Declines with Age

The body needs NAD+, but it doesn’t have an endless supply of it. Two human studies mirrored what we’d already known happens in animals. In 2012 and 2015, researchers discovered NAD+ declines in human tissues. These findings were critical.

But You Can Get More NAD+

You can boost declining levels of NAD+ using what’s known as NAD+ precursors, which are molecules that start as one thing and change, chemically, to become NAD+ through various natural processes in the body. One of the main ingredients in Basis, nicotinamide riboside, is a very efficient NAD+ precursor. Basis is clinically proven to boost NAD+ levels. Elysium Health’s double-blind, randomized, placebo-controlled clinical trial demonstrated that Basis can increase NAD+ levels by an average of 40 percent. Basis also contains pterostilbene which works synergistically with NR to activate sirtuin 1 (keep reading to learn about sirtuins) and support cellular and DNA health. You can also elevate NAD+ levels with NMN. Like NR, NMN is an efficient NAD+ precursor that has been clinically proven to increase NAD+ levels in humans. Signal combines NMN with honokiol and viniferin to boost NAD+ levels and support mitochondrial and metabolic health.

TIME Magazine Profiled NAD+ In 2018

TIME magazine wrote all about NAD+, which is estimated to be involved in over 500 different cellular reactions in humans. In short, it's essential to your cellular health. 

NAD+ Has Had the Attention of Nobel Laureates

NAD+ was first recognized at a Nobel Prize level in 1929 when two scientists won the Nobel Prize in Chemistry. One of the chemists identified the structure of NAD+, referencing it in his acceptance speech as “the biologically most important activators within the plant and animal world.” Other Nobel Laureates have also studied NAD+, going on to win the prize for their work.

NAD+ Unlocks the “Guardians of the Genome”

NAD+ activates sirtuins, the "guardians of the genome.” Sirtuins are a family of proteins that regulate cellular health, directing your cells to make sure they’re protected and functioning properly. Sirtuins require NAD+ to do this.

People Are Raving About NAD+

Customers that take Basis and Signal consider NAD+ abundance as essential to their lifestyle. Read customer reviews for Basis and Signal.

NAD+ Is Part of the Reason Your Flour Is Fortified

Both U.S. and international governments require the fortification of certain flours and rice. It’s fortified with niacin, which is an NAD+ precursor. Precursors are what can be converted into NAD+. This dates back to the early 1900s when a fatal disease called pellagra was plaguing the American south. It was eventually mitigated by doctors who identified nutritional deficiencies, specifically diets lacking niacin, were to blame.